Museum to home

The Concept

Many important art collections have actually been stored in warehouses. A friend who is an American collector has 350 Picasso prints also stored in a professional warehouse in Hong Kong, gathering dust for thirty years. Now we are thinking, how can we display them in more places to let the artworks play a greater social value. It is because of this that the ‘Museum to Home’ project was born. Let the world-class great art bring infinite inspiration and beauty to your life.

Collectors choose works

Liability for the work is borne by insurance and third parties, and the collector is exempt from liability.

Pay a deposit

The collector chooses what proportion of other expenses to share with the lender

Sign the contract and deliver the work

The lender confirms that the environment for hanging paintings is okay

Limited Liability

The most common question we encountered when promoting this project was: "The work is too expensive and I dare not accept it."

Therefore, we use the concept of SWAP to transfer the responsibility to the third-party guarantee company to limit and minimize the actual liability of the collector.

SWAP

A traditional meaning of financial derivatives refers to the exchange of cash flow, collateral, etc. between two parties. In this case, the collector side, that is, the lender has a large surplus of famous works on the collector side, that is, the borrower has the need to appreciate beauty. Our work is about to The liability risks are arranged in a swap-like structure to reassure all parties and facilitate the arrangement.

Museum at school

Our original intention is to place the works in the homes of art lovers so that they can maximize their value rather than gathering dust in warehouses. The initial idea of a school exhibition was met with a lot of opposition, but we firmly believed in its significance and value, and continued to exhibit in major schools in Hong Kong over the next three years, receiving a lot of praise and success, which proved that our project has the potential to There are a lot of potential social values, and the effects are obvious to all.

Exhibitions

Collector

YOU

Collectors pay a deposit to
share miscellaneous expenses

Collectors pay a deposit to share miscellaneous expenses

Facilitator

ALPHA ENTERPRISE

The Artwork is delivered to the collector

HOW IT WORKS

3rd Party Guarantee

Liability for Accidental Damage

Beneficiary is the Lender

Lender

HAUTE GALLERY

Lenders are protected

Guarantor

KOUBAYASHI GODO GAISYA

Pitfall

If the work is lost, the guarantor will be exempted from liability and the borrower will be fully responsible.

Basically all the costs during the period are borne by the coordinating party, and the borrower only needs a deposit.

The lender bears the risk of losing the integrity of the entire series

Completely relies on the borrower’s own moral constraints. We are not exempt from liability for other issues and are only responsible for theft of works.

If the number of works participating in the program is rare, the guarantor will charge more expensively.

The Key Points

Only a certain amount of deposit is required

Keep artwork safe and not lost

Avoid direct sun light and high humidity and moisture place when displaying

Other liabilities are all covered by insurance

We will bear all other costs ourselves

If necessary, please cooperate with us in sending exhibitions

In addition, the works can always be kept in your home

We hope this model is feasible and allows artworks to play great value in everyone's life.

Home Visit

We will come to your home or confirm the location of the painting on the wall via online video to ensure that everything is safe and away from direct sunlight, kitchen fumes, etc.

Release Responsibility

We are responsible for delivery, framing and moisture-proofing. As long as it is not lost, insurance will cover it. There will be a disclaimer for collectors to sign.

Art Heals

Many friends may be thinking about the significance of this project when they see this. I believe that art is valuable. Just like paying rent to get a place to live, or paying for food to eat, art also has the same function.

These prints by Picasso just provide an entry point for us to actually operate this matter. Although they are valuable, the insurance cost is acceptable, and the quantity is large.

We are in an era of rampant materialism and rampant money worship. Many people and many problems come from people's zero exploration of the spiritual level, or their indifference. And art can open this door.

For many people, the sooner they open it, the more significant the change in their lives will be. This thing is more suitable for the general public, because ordinary people suffer more and need comfort more.

Upto

350

Pieces to choose from

Try

museum
at home

You Would Never See the World The Same Again

Upto

350

Pieces to choose from

Try

museum
at home

You Would Never See the World The Same Again

Get intouch Now

Collect yourself?

Our company's collections are not sold individually, but we can help you find works available on the market. The market for Picasso prints is growing steadily and makes it a good investment.

taka.hong@alphaenterprise.org

Hong Kong Branch

Pok Fu Lam, Cyberport

+852 39552777

Japan Branch

Tokyo, Jingu-mae / Kita Aoyama

Karuizawa

+81 50 5326 0896

2024

Alpha Enterprise Ltd.